#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think
Photo by Kevin Ku© from Pexels If they hope to adapt to the new regime, they will need to design and implement first-party data strategies that both meet their need for information, as well as building and nurturing lasting relationships with their customers. So what data do we have access to? In the wake of Google’s announcement that it would no longer be tracking or holding individual data, as well as Apple’s announcement that iOS 14 users would have to opt in to sharing the data with every app they use, brands are now significantly more dependent on collecting first party data for t...
Source: bizcommunity.com