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It's being misused. the code stops companies sharing data without a compelling reason, and makes them take account of the "best interests of the child". so if firms know they're dealing with an under—18, they now aren't allowed to share things automatically, like location or browsing history, unless these conditions are met. one of the sort of single most important principle within the children's code is to act in the best interest of the child. we see when it's working well, children are in control, have autonomy and have choice. when it isn't working well, when they may be exposed to harm,...

In disclosure: who's watching the kids? one in three internet users is a child. pizza! children's attention is worth billions. it's an industry fuelled by personal data. ad tech and big tech sometimes know more about a young person than their parents do. where young users don't always understand what they're sharing. they've got messages stored here from when i was... must have been 13, 1a. should more be done to control this massive market? are they kind of influencing children's life's choices? absolutely. tonight, who's watching the kids? i love social media. i've had a digital life since i...

But may not be best for the child. social media platforms say they are changing the way they operate. facebook, instagram and youtube have now restricted the number of targeted ads to under—18s. tiktok still allows these, if the user has agreed. we asked the big platforms if this new rule meant they've stopped collecting data on under—18s, too. tiktok and youtube are still collecting data on this age group, though youtube says it will reduce the amount it's collecting. we didn't get a clear answerfrom facebook, which owns instagram. what's clear is the new code doesn't stop companies colle...

Used to kind of build profiles of our children, with their interests, so that advertisers can basically pay for their attention. children browsing social media platforms can see over 400 adverts an hour. so they are absolutely being, you know, bombarded with an effort to kind of either get them to consume more, to get them to kind of change their opinion. and this is, you know, a you know, a huge volume of adverts, much more than we would again permit on any other media. you know, i don't think i really care about what information i put out online and i don't think my friends do either, but am...

One in three internet users is a child. pizza! children's attention is worth billions. it's an industry fuelled by personal data. ad tech and big tech sometimes know more about a young person than their parents do. where young users don't always understand what they're sharing. they've got messages stored here from when i was... must have been 13, 1a. should more be done to control this massive market? are they kind of influencing children's life's choices? absolutely. tonight, who's watching the kids? i love social media. i've had a digital life since i was about 13. facebook, instagram,