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Ben & jerry s was simply communicating in an honest and authentic way what the company was. so we wanted to have an anti-corporate company. we wanted to be anti-authoritarian. we wanted to fight the establishment. we wanted to be involved in political issues. we wanted to do things in a fun way. we wanted to give away ice cream. we re trying to bring about a certain kind of world. if you happen to believe in that kind of world, and you happen to like the ice cream, partner with us. it is now time to answer some of your business questions. let s get our board of directors in here to help. adam rich is the co-founder and editor in chief of thrill list media group overseeing all of the editorial content for this men s lifestyle brand. and cori lathan is the founder and ceo of anthrotronix a firm specializing in human computer interface design and product development for mobile platforms and robotics systems. good to see you both. you guys are like on opposite ....
The marketing of bben & jerr ben & jerry s was simply communicating in an honest and authentic way what the company was. so we wanted to have an anti-corporate company. we wanted to be anti-authoritarian. we wanted to fight the establishment. we wanted to be involved in political issues. we wanted to do things in a fun way. we wanted to give away ice cream. we re trying to bring about a certain kind of world. if you happen to believe in that kind of world, and you happen to like the ice cream, partner with us. it is now time to answer some of your business questions. let s get our board of directors in here to help. adam rich is the co-founder and editor in chief of thrill list media group overseeing all of the editorial content for this men s lifestyle brand. and cori lathan is the founder and ceo of anthrotronix a firm ....