What if Google Wasn't The Default?
Google has paid Apple to be the default search on their operating systems since 2002. But recent antitrust cases against Google have shed more light on this deal. Google pays Apple 36% of the revenue it earns from search advertising through the Safari browser (iOS, macOS). The power of defaults is real. From the trial, 75% of users don’t switch defaults. And 50% of iOS users don’t know what search engine they are using. What would happen if Google wasn’t the default? Where would that revenue
Source: matt-rickard.com