PubNation: Converging segregated data should be next big martech success
User experience has to be at the core of every marketing function. 11 Dec, 2020 - 09:48 AM IST | By indiantelevision.com Team NEW DELHI: The confluence of marketing and technology has reshaped how sales and promotions are done by marketers. With the infiltration of digital technologies even in the remotest corners of the world, marketers now sit on loads of data and possess the means to target their customers better. However, most of them might be missing the bus by a few miles. Dentsu Performance Group CEO Vivek Bhargava pointed out, “There is so much information...
Source: indiantelevision.com