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PubNation: Converging segregated data should be next big martech success


User experience has to be at the core of every marketing function.
11 Dec, 2020 - 09:48 AM IST     |     By indiantelevision.com Team    
NEW DELHI: The confluence of marketing and technology has reshaped how sales and promotions are done by marketers. With the infiltration of digital technologies even in the remotest corners of the world, marketers now sit on loads of data and possess the means to target their customers better. However, most of them might be missing the bus by a few miles. 
Dentsu Performance Group CEO Vivek Bhargava pointed out, “There is so much information we have in the marketing world that we are not using effectively to make advertising more targeted and result-oriented. The data remains segregated in so many disparate sources and we need to connect them.”  ....

Anuj Kumar , Bharat Khatri , Gaurav Agarwal , Suveer Bajaj , Vivek Bhargava , Foxymoron Zoo Media Network , Dentsu Performance Group , Marketing Technology , Two Sides , Same Coin , Anil Wanvari , Publicis Groupe , Consulting Jose Leon , Sohil Karia , Zoo Media Network , அனுஜ் குமார் , பாரத் கற்றி , கௌராவ் அகர்வால் , விவேக் பார்கவா , தெந்ட்சு செயல்திறன் குழு , சந்தைப்படுத்தல் தொழில்நுட்பம் , இரண்டு பக்கங்களிலும் , அதே நாணயம் , புபிலிசிச் குழு , ஆலோசனை ஜோசே லியோன் , சோஹில் காரியா ,