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Swayam looks to cure the 'bigger pandemic' | Advertising


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Kolkata-based NGO Swayam has released a print ad on the occasion of Human Rights Day, which is marked each year on 10 December.  
 
The ad has been created by Shreyansh Innovations to address the bigger pandemic - human rights violations. It features two photographs, one of a girl wearing a face mask, and the other featuring a girl being gagged and her voice suppressed.
 
 
Anuradha Kapoor, managing trustee and founder, Swayam, said, Swayam believes in and works towards a society free from violence and abuse for all,  and women in particular. The pandemic has intensified human rights violations against all marginalised groups including women.  We hope this campaign inspires people to come forward and raise their voice against domestic violence and sends out a strong message of support to survivors! ....

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