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Best Practices for Getting and Using Your Google Maps API Key In this post, learn best practices for getting and using your Google Maps API Key as well as the benefits for multi-location brands. 3 hours ago / 6 min read With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers. The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions. ....