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Published April 30, 2021, 9:06 AM In 2010 D8 Conference, Steve Jobs was asked about privacy and here is what he said: Privacy means people know what they’re signing up for, in plain English, and repeatedly. That’s what it means. I’m an optimist, I believe people are smart. And some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data. That’s what we think. Apple’s iOS/iPadOS 14.5 come with the App Tracking Tran...

On Monday, Apple released iOS 14.5, the smartphone update that Facebook fears. The operating system upgrade includes improvements like a Face ID that’s better attuned to face masks, as well as more convenient interoperability between Siri and various music apps. What’s generating the most discussion, though, is a tool called App Tracking Transparency, which allows users to prevent apps from sharing identifiable personal data with third parties. The tool, billed as a major step forward for user privacy, could roil the digital ads industry, whose major players often track users as they move...

Apple iOS 14.5: Grayed Out App Tracking Transparency Toggle Baffles Users KEY POINTS It is part of Apple’s effort to be recognized as the platform of privacy Several users reported their tracking options were grayed out  On April 27, Apple launched the iOS 14.5, iPadOS 14.5 and tvOS 14.5. Along with the update came Apple’s latest feature dubbed the App Tracking Transparency (ATT) that provided added protection to iPhone and iPad users. ATT gives users the option to allow or prevent any application from tracking their online activities for targeted advertising purposes. The feature is pa...

  Users of iPhones around the world started receiving a series of unfamiliar messages on Monday after they downloaded Apple’s latest software update: Do they want to be tracked? Ten months after Apple promised “enhanced privacy features” for iPhones, the changes have finally arrived with iOS 14.5, despite loud protests from Apple’s rivals and antitrust complaints in France and Germany. The first time that users open each app after the update, they will be faced with a simple question: “Allow (app name) to track your activity across other companies’ apps and webs...

Apple Explains Why 'Allow Apps to Request to Track' May Be Grayed Out on iOS 14.5 Wednesday April 28, 2021 5:28 am PDT by Joe Rossignol Starting with the iOS 14.5, iPadOS 14.5, and tvOS 14.5 software updates released this week, apps must ask for permission before tracking your activity across other companies' apps and websites for targeted advertising purposes. On an iPhone or iPad, users can manage tracking permissions on an app-by-app basis in the Settings app under Privacy > Tracking, and there is also an "Allow Apps to Request to Track" setting that applies to all apps. Each app that asks...