Q3 2020 Mobile Ad Supply Chain App Safety Report: 15% rise in apps for kids requesting sensitive user data highlights consumer privacy & advertising compliance risk factors
Pixalate, a global ad fraud intelligence and marketing compliance platform, today released the Q3 2020 Mobile Ad Supply: App Safety Report, which examines consumer privacy and advertiser compliance risk factors across apps from the Google and Apple app stores. The Report focuses on apps for kids aged 12 and under (based on content or age ratings as provided by Google and Apple), which must comply with the actual knowledge" that they are collecting personal information online from children in the U.S. under 13 years of age. Pixalate's research team found that over 4.6 million of the 5.1 mill...
Source: prnewswire.com