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Gartner: Advertising Technology at the Crossroads

Consumers are not enamoured with the greatest global surveillance system in the history of humanity. Adtech's trajectory changes ....

United States , Trade Desk , Personal Information Protection , App Tracking Transparency Framework , California Privacy Rights Act , Consumer Privacy Act , Data Protection , Quantitative Analytics , Data Science ,

Is Apple protecting our data or monopolizing it?

Is Apple protecting our data or monopolizing it?
geektime.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from geektime.com Daily Mail and Mail on Sunday newspapers.

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Four Predictions for Data Intelligence and the Consumer Identity Challenge

Four Predictions for Data Intelligence and the Consumer Identity Challenge
eweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eweek.com Daily Mail and Mail on Sunday newspapers.

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Apple's App Tracking Shift Seizes On 'Spirit' Of Privacy Laws

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Apple s App Tracking Shift Seizes On Spirit Of Privacy Laws
Law360 (May 4, 2021, 7:59 PM EDT) Apple s recent move to require apps to obtain permission before tracking users is poised to reshape the advertising industry and fuel emerging antitrust concerns, while raising the bar set by U.S. privacy laws on how much control consumers should have over their personal information.
With the rollout of its latest operating system, iOS 14.5, last week, Apple began enforcing its App Tracking Transparency Framework, which requires apps that want to track users across other apps or websites for targeted advertising purposes to alert users with a one-time pop-up that gives them the option to deny permission for this tracking. ....

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An introduction to iOS 14.5 and its impact for mobile developers

AppSecTest s Julian Evans explains how to comply with Apple s latest update ....

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