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Unity Software offered advertisers a workaround to avoid losses from Apple's iOS 14 App Tracking Transparency, but it didn't work and company shares are now down 37%.
Google dropped the second Android 13 beta yesterday following the I/O keynote. It's a small update, but there are something noteworthy things. Read on for what's new.
Unity Software offered advertisers a workaround to avoid losses from Apple's iOS 14 App Tracking Transparency, but it didn't work and company shares are now down 37%.
It's been a long time since iOS 14.5 and Apple's App Tracking initiative. Google has had long enough to come up with an answer to this to disprove the assumption that Android is less private. I want to see Android 13 finally tackle this head-on.
Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.