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Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data.
Apple’s big privacy update came out a year ago. What did it do for you?
Apple has released a new report that analyzes the impact of App Tracking Transparency on the mobile advertising industry — and defend against accusations that it boosts its own ad business.
Apple has released a new report that analyzes the impact of App Tracking Transparency on the mobile advertising industry -- and defend against accusations that it boosts its own ad business.
It seems that some developers have found ways to bypass ATT and even violate Apple's policies.