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Source: Christine Romero-Chan / iMore While there was no big Apple announcement this past week, there has been a lot of hubbub around Apple and other big companies like Facebook and Instagram, as well as Epic. It's been quite a whirlwind of a week, to be honest. First off, iOS 14.5 introduced a new feature called App Tracking Transparency. This new feature lets you choose to allow apps to track your activity across the companies' apps and websites. Companies like Facebook and Instagram can then use that information to give you a "personalized" feed of ads and sponsored posts you may be intere...

May 7, 2021 16:49 EDT Apple's latest update brought a plethora of forward0facing additions to the mix. In addition, iOS 14.5 also added numerous privacy and security features which will protect user data and information from third-party apps. One of the most [prominent features that caught the eye of developers is Apple's App Tracking Transparency. It allows users to block apps from tracking their information and several companies have not been happy with it. However, 96 percent of users in the United States have disabled iOS 14.5's app tracking on their iPhone. Only 4 Percent Users Have...

These stats are U.S.-specific, but I’d expect Canadians to be closely following the trend as well. When Apple finally released iOS 14.5 in late April, the key new feature included in the update was ‘App Tracking Transparency.’ This allows users to choose if they want to allow developers to share their data with advertising companies. This means Facebook is still scraping your data, but it can’t track you across multiple apps and services that it doesn’t own. In simple terms, enabling App Tracking Transparency results in you seeing fewer targeted ads. You can read more about it in ou...

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5 Friday May 7, 2021 1:51 am PDT by Tim Hardwick An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of ‌iPhone‌ users in the U.S. have actively chosen to opt into app tracking after updating their device to iOS 14.5. The data is based on a sampling of 2.5 million daily mobile active us...

96% iPhone Users Have Disabled App Tracking in the US Posted by Rajesh Pandey on May 07, 2021 in iOS 14, News Data collected by analytics firm Flurry reveals that only 4% of the iPhone users in the United States have enabled app tracking after updating their device to iOS 14.5. The figures are based on a sample size of 2.5 million daily mobile active users. Worldwide, the numbers jump to 12%, with a sample userbase of 5.3 million. This means that an overwhelming majority of iPhone users are not allowing apps to track them across apps and services. With the release of iOS 14.5, Apple introduce...