How to opt out of tracking on Apple's iOS without App Tracking Transparency
Uncovering and explaining how our digital world is changing — and changing us. Apple’s mobile operating system update, iOS 14.5, went live today with a highly anticipated, long-awaited privacy feature the company first announced way back in June 2020: App Tracking Transparency. But you might not notice it on your iPhone in the near future. With App Tracking Transparency, apps will have to ask users for their permission to access Apple’s Identifier for Advertising (IDFA), a unique code assigned to mobile devices. Data brokers and ad marketers use this IDFA to track users across apps...