New data suggests iOS users are opting in to tracking much less than previously expected
New data suggests iOS users are opting in to tracking much less than previously expected Download Share Research from Verizon-owned Flurry Analytics suggests far fewer Apple users are opting in to app tracking following the company’s recent privacy update than previous estimates had suggested. Specifically, just 5% of US iOS 14.5 users opted in to tracking, as opposed to earlier estimates hovering around 32% or higher. Flurry—which claims its analytics tool is installed in more than 1 million mobile applications—says it has tracked daily opt-in rates through data from 2.5 million daily ...
Source: emarketer.com