Analysis: Personalisation was a myth says Adobe APAC president, but not anymore
First-party data has changed personalisation.
Source: itnews.com.au
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Apple's iOS Privacy Changes that can stop Advertisers from Tracking users has dinged a few Big Tech companies this Quarter
In mid-October Snap chief executive Evan Spiegel noted that the company was caught off guard by how disruptive the impact on advertiser tools proved to be. "He sounded genuinely beleaguered as he explained that Apple’s new privacy policy was wreaking havoc on his business"
Source: patentlyapple.com
Facebook to use a bookkeeping illusion to improve the optics of its ad business
Facebook (Meta) is planning on making a simple change to its bookkeeping that will improve the optics of its advertising business even though it doesn't really change a thing.
Source: phonearena.com