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Facebook (Meta) is planning on making a simple change to its bookkeeping that will improve the optics of its advertising business even though it doesn't really change a thing.
In this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this session: – WhatsApp has extended the deadline for accepting its new terms and conditions. The move follows a mass exodus of users who balked at the company’s demand that they allow their data to be shared with parent-platform Facebook. Millions have since flocked to rival messaging apps Signal and Telegram, sending the stock value of each company skyrocketing. In response to the boycott and other criticism, Faceboo...