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Creative input he has delivered to this country during his lifetime. >> yeah, that's correct. he really had -- he was the heart and soul of apple and apple became kind of the heart and soul of the technology market while he was here. he was ceo of the decade, last decade. and apple rose to prominence as being the most well valued company, highly valued company in the united states, if not the world. while he was there. at least for a short time. he was an amazing individual and he'll be one that will be long missed and not easily replaced. >> and it is as great and colorful an american success...

Extraordinary a dream that was when he was working in his garage. >> yeah, that's correct. it really was a rags to riches story. he was an orphan and adopted as a child. he explored what many of us explored as we were growing up including traveling india by barefoot which almost killed him. the -- he came to be a power and an icon both by virtue of his unique vision and kind of his unique charisma. he was able to retransform himself after being fired from apple and come back and actually save the company he helped create. raising it to levels that it wasn't even close to when it was initially ...

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Of the iphone, the ipod and the apple mac computer. turning electronic gadgets into objects of desire. >> i think if you do something and it turns out pretty good then you should go do something else wonderful. >> reporter: as he was fond of saying, wait, there's more. >> today apple is going to reinvent the phone. >> reporter: and people did wait. in long lines for the first iphones in 2007. then three years later, they lined up for the ipad. changing the way people consume media. >> design plus function equals the right lifestyle. and that's what he filled. >> reporter: in 1976, jobs co-foun...

A statement from apple's board of directors reads, "we are deeply saddened to announce that steve jobs passed away today. steve's brilliance, passion and energy were the sources of countless innovations that enrich and improve all of our lives. the world is immeasurably better because of steve. his greatest love was for his wife, lauren and his family. our hearts go out to him and all touched by his extraordinary gifts." joining me by phone, veteran of the industry, technology analyst, rob enderly. thanks for joining me tonight. >> my pleasure. thank you for having me. >> rob, when i read thos...