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Apple was that steve jobs actually managed much of what was in apple. he was hands-on. he was a micromanager. he made sure everything was perfect personally. you extract somebody like that from a company, that company is forever changed. it really is like ripping the heart out of a person. and cook was hired to do the things that steve jobs didn't want to do. so instead of being like steve jobs, he was actually pretty much his polar opposite. so the fact that he stepped into steve's shoes, that should have been obvious from the start. >> steve jobs achieved something that every politician drea...

Product line. and that little studio -- >> to infinity and beyond. >> reporter: -- pixar's 12 films have an average gross of nearly $600 million each. that's the best record in hollywood history. jobs sold pixar to disney for $7.4 billion. so how did it all happen? the main catalyst for jobs' renaissance had to be itunes. ♪ hello, hello >> reporter: apple launched it as mac-only software in january 2001. when jobs unveiled the ipod music player later that year, it seamlessly connected with itunes and kicked off apple's strategy of marrying hardware, software and internet services in one prem...

Apple was the physical extension of steve jobs' soul. you can't have one effectively without the other. he touched every part of that company. i think one of the advantages of apple was that steve jobs actually managed much of what was in apple. he was hands-on. he was a micromanager. he made sure everything was perfect personally. you extract somebody like that from a company, that company is forever changed. it really is like ripping the heart out of a person. and cook was hired to do the things that steve jobs didn't want to do. so instead of being like steve jobs, he was actually pretty mu...

One really good idea and then couldn't reproduce. and, you know, steve jobs went off, learned a bunch of stuff, started other businesses, gave us pixar, by the way and then came back and restarted, really restarted apple in the late '90s. as almost a different man. because his vision, his laserlike focus, allowed him to create a run of products that we've never seen before. we've never seen anything quite like it. a decade of iconic products that people simply have to have. there are a lot of other good companies out there making great products, but there's something different about apple prod...

Incorporated these products into share their life. we feel like we know steve jobs. in some ways it's a passing that would rival that of an elected public figure in our country. >> janet, we now have a statement from steve jobs' family that i'm going to read. the statement says, steve died peacefully today surrounded by his family. in his public life steve was known as a visionary. in his private life he cherished his family. we're thankful to the many people who shared their wishes and prayers during the last year of steve's illness. a website will be provided for those who wish to offer trib...