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Analyst. rob, i don't think there is a company out there that produces a product where the consumer feels a more direct connection to the founder of the company, to the guiding creative genius of all the products that apple has released. that experience of opening apple packaging, whether it be for the ipod, whether it be for a mac, the phone, it feels as if steve jobs has designed every moment of that. every moment of the unpacking before you even turn on the machine. >> well, he did. i mean, at apple he was the super-user. he was their focus group. the products were built to his specificatio...

Incorporated these products into share litheir life. we feel like we know steve jobs. in some ways it's a passing that would rival that of an elected public figure in our country. >> janet, we now have a statement from steve jobs' family that i'm going to read. the statement says, steve died peacefully today surrounded by his family. in his public life steve was known as a visionary. in his private life he cherished his family. we're thankful to the many people who shared their wishes and prayers during the last year of steve's illness. a website will be provided for those who wish to offer tr...

Tim cook is a very different kind of leader, and that's fine. you know, when i think about steve jobs, i don't just think about a ceo. i think about a visionary. i think about somebody who knew how to package products, deliver them and then tell the tale of them on stage in a way that, you know, people try and do and they just fail. >> we've been watching video of him on stage and he was something of an entertainer. probably the best in that industry when it came to introducing products and that sort of thing. but there's also, you can feel an entertainers grip in an apple product when you ope...

And that kind of ability to see things differently like in that great 1997 apple ad campaign. that the idea of seeing the world differently and creating technology that matches that rebellious vision, that is how he will be remembered. and his life changed our lives. his work, his design, his vision of technology really did change the world. i will forever be grateful for that. >> xeni, when we talk -- the kinds of traits you were talking about make sense to me in terms of how you end up with an inventor or a visionary, again, how he's being lauded today. the think i feel like i've never fully...

Milton hershey. companies where the individual's legacy lived on through the business entity they created. and also changed culturculture, processes as mr. jobs did while he was at apple, when he was gone and more importantly when he came back. he has done so many ground breaking things. don't forget, he also started pixar, the animation company that's now owned by walt disney. he's been on the forefront of technological changes. interestingly enough, lawrence, when he came back to apple, the company was effectively believe to be going out of business and it also, when he came back to apple, h...