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Jobs leaves behind a wife and four children. george lewis, nbc news, los angeles. >> i'm rejned now by rob enderle, a technology industry analyst. rob, i don't think there is a company out there that produces a product where the consumer feels a more direct connection to the founder of the company, to the guiding creative genius of all the products that apple has released. that experience of opening apple packaging, whether it be for the ipod, whether it be for a mac, the phone, it feels as if steve jobs has designed every moment of that. every moment of the unpacking before you even turn on t...

>> oh, absolutely. i think you're right to identify edison as one and henry ford being another. as was just said, walt disney. milton hershey. companies where the individual's legacy lived on through the business entity they created. and also changed culture, processes as mr. jobs did while he was at apple, when he was gone and more importantly when he came back. he has done so many ground breaking things. don't forget, he also started pixar, the animation company that's now owned by walt disney. he's been on the forefront of technological changes. interestingly enough, lawrence, when he came ...

The mac. the apps. and so all of this, the creative genius of steve jobs, there's a powerful sense of just sadness here. even though that many people felt like this was coming. apple has been very quick to respond. go to apple.com and there is simply a picture of steve jobs in black and white with the dates of his birth and death. and apple within the last few minutes has issued a statement just expressing their sadness and what he has done for the world saying he has made it an immeasurably better place. and, of course, millions of his fans around the world, lawrence, would agree with that. b...

Use them infinitely. there wasn't an advanced macintosh for smarter people or techier people. >> that's right. >> the ground level was accessible to everybody and the furthest you could go was the furthest anybody could go. i feel like that was different about apple and jobs than anybody else. do you feel that way? >> it certainly was a radical idea at the time that apple formed, at the time that this part of the computer revolution took form. the idea that you didn't have to be a fancy person with a computer engineering degree in a suit to operate a highly powerful computer with incredible ca...

Jobs kept reporters at bay saying his health was nobody's business. >> guys -- >> reporter: but jobs was losing weight. something revealed in these photos taken in 2007 and 2008. in april 2009, he underwent a liver transplant. five months later, back at the job at apple, he expressed his gratitude. >> i now have a liver of a mid 20s person who died in a car crash and was generous enough to donate their organs. and i wouldn't be here without such generosity. >> reporter: on august 24th of this year he stepped down as apple's ceo. back in 2005, he offered this bit of advice to the stanford unive...