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Least today, you touch steve jobs. that is unique. you just don't have that with any other products. >> rob, the flag is now flying at half-mast outside of the headquarters at apple. a loss like no other company has suffered in recent memory that we're seeing today. you've study his life. he packed as much life as you possibly could into 56 years. how did his illness change him? >> well, to some extent it humanized him. you certainly saw him waste away. have to wrap his mind around the fact he was going to past and it weakened him, though. to be clear, he held on to the job as long as anybody ...

Steve jobs, more than any other figure, shaped our digital era on his own terms and created hundreds of billions of dollars of value along the way. his story has an unlikely beginning. steven paul jobs was born in san francisco in 1955. given up by his birth parents, he was adopted by a family in the heart of silicon valley. he dropped out of college to pursue his ideas and teamed up with a friend to build a new kind of computer, one anybody could use. the company they founded was the first to make computers truly personal. at a time when pcs were green text on black screens. apple brought gra...

Everything you have been talking about. the iphone, the ipod. the mac. the apps. and so all of this, the creative genius of steve jobs, there's a powerful sense of just sadness here. even though that many people felt like this was coming. apple has been very quick to respond. go to apple.com and there is simply a picture of steve jobs in black and white with the dates of his birth and death. and apple within the last few minutes has issued a statement just expressing their sadness and what he has done for the world saying he has made it an immeasurably better place. and, of course, millions of...

Steve jobs and wasniak came and made these products unusually acceptable to individuals in ways we'd never seen before. it was a quantum leap in the way the products developed but now have proliferated. you look at the people who have come after apple, whether with android phones, smart phones, whatever you want to call them or other types of tablet devices. they've truly broken ground. as early as five or six years ago, people weren't really contemplating. he was continuously more than a step ahead of everybody else in his competitors. it was interesting he ultimately did open the company up ...

Acceptable to individuals in ways we'd never seen before. it was a quantum leap in the way the products developed but now have proliferated. you look at the people who have come after apple, whether with android phones, smart phones, whatever you want to call them or other types of tablet devices. they've truly broken ground. as early as five or six years ago, people weren't really contemplating. he was continuously more than a step ahead of everybody else in his competitors. it was interesting he ultimately did open the company up and make it more user friendly than it was in the early days w...