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Steve jobs and wasniak came and made these products unusually acceptable to individuals in ways we'd never seen before. it was a quantum leap in the way the products developed but now have proliferated. you look at the people who have come after apple, whether with android phones, smart phones, whatever you want to call them or other types of tablet devices. they've truly broken ground. as early as five or six years ago, people weren't really contemplating. he was continuously more than a step ahead of everybody else in his competitors. it was interesting he ultimately did open the company up ...

Acceptable to individuals in ways we'd never seen before. it was a quantum leap in the way the products developed but now have proliferated. you look at the people who have come after apple, whether with android phones, smart phones, whatever you want to call them or other types of tablet devices. they've truly broken ground. as early as five or six years ago, people weren't really contemplating. he was continuously more than a step ahead of everybody else in his competitors. it was interesting he ultimately did open the company up and make it more user friendly than it was in the early days w...

Revolutionize technology as walt disney did in aunimation, henry ford in automation, autos and edison and others. it's truly, he's a giant among industrialists if you will in the history of our country. >> ron, as we've been speaking, we've been rolling tape obviously of steve jobs and the way he'd take the stage for the product demonstrations and deliver these stunning ways of changing our relationship to the computer. not necessarily in basic computer terms, inventing something dramatically new, but finding a way to make it what the consumer needed in order to harness the raw power of comput...

And when he left, clearly apple was left substantially reduced. and i think to a large extent, when he left, he was substantially reduced. both the company and steve jobs needed each other decembsperate and it's doubtful any one of them could survive the others. i think it was one of the reasons he was tied so tightly to the job. he was convinced he couldn't survive without being a major part of apple. so it's -- his passing is a great, a very deep meaning i think for the overall technology market and in general apple in particular. >> technology analyst rob enderle, thank you very much for jo...

>> yeah, ron, that's exactly what i was thinking. and it's hard to compare these different kinds of people in our lives, but this is a giant figure. and i think the lennon comparison is there. as are others to consider. when we think of now the second and third -- we're into the second, third, i don't know, maybe fourth generation of technology entrepreneurs, the marc zuckerbergs. it's very clear from the start, that many of them, virtually all of them, were looking for their way to become billionaires in our digital lives. but when you go back to the beginning, when you go back to where steve...