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The report reveals that Maharashtra is the only state where the sale of cold drinks for national and local FMCG brands is alike. It stated that Indian kiranas prepare for summers; 67 per cent kiranas stocking more cold drinks.
We are talking about Nadia Chauhan who joined her father Prakash Chauhan's company, Parle Agro, in 2003, when the company's earnings were just Rs 300 crore.
One of Nadia Chauhan's top game-changing moves was scripting the resurgence of Frooti, grabbing major share from nearest competitor and becoming the number 2 mango drink brand in the country. It involved letting Shah Rukh Khan help the ageing brand get its mojo back.
The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching's Schezwan Chutney, Reckitt Benckiser, MakeMyTrip, Paytm, Vimal Elaichi, RedBus and Hindware Smart Appliances.
DOOH advertising for the mango beverage inside INOX and PVR theatres is also in the planning stages.