BMW feels the heat, stops charging for warming cheeks
When BMW started charging an $18 per month subscription for heated seats in 2022, the backlash was swift and brutal. Customers banded together, urging others not to encourage this type of behavior from automakers, lest it open the door to more perceived avariciousness. Customers complained that a subscription for a hardware feature only makes sense if the upfront cost is small or nonexistent -- not when someone has already spent around $50,000 on a luxury car.
Source: yahoo.com