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Local Focus: Flaxmere sign 'exploiting the poor and impoverished' 18 Jan, 2021 09:50 PM 3 minutes to read Flaxmere sign on social housing "exploiting" the poor. Made with funding from NZ On Air. Video Journalist Hawke's Bay/Wairarapa, NZH Local Focuspatrick@localfocus.nz@padyoo7 A now-removed sign that caused social-media uproar in two Hawke's Bay suburbs was deliberately provocative, says the Flaxmere man who erected it. The sign on the corner of Flaxmere Ave and Wilson Rd named the website loveflaxmere.site and asked: Do we want Flaxmere to be like Maraenui? "I wanted to provoke Flaxmere people to find out what's happening," David Pearse said.