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Much better to get your kids up off the couch than painting coca-cola and other soft drinks what they're not. they're not the poison. but if you sit on your couch all day and you eat and you don't do anything, then, yes, it's going to have a negative impact. >> actually, i just have to counter. >> don't overspeak on these things we've all been eating for 50 years and we don't need -- you know what, i would much rather mike bloomberg -- he's got power over the schools, why doesn't he force schools to have hour long p.e. and run them hard. run the kids hard. >> because these foods actually are t...

He's been here before. >> right. >> he will appeal it and he will fight it. h he doesn't win every single thing he does. >> and you know what, they were taking it seriously, coke was putting posters up, describing the sizes, the portion size. some restaurants started serving fresh squeezed juices instead of the sugary drinks. and other companies -- >> that's disgusting. >> smaller cups. it's not like they were laughing at what mayor bloomberg was doing. they were scared. he lost this round, but they know there are more court cases to come and they are trying so hard to get ready. but i don't k...

>> i'm saying it's killing us, it's killing our children. it's liquid sugar and sugar is poison. >> first of all, it's not killing us, it's not killing our children -- >> you don't think the obesity crisis is not killing us? >> i think it's horrific. i think a lot of things are doing it. i drink coca-cola, soft drinks, i eat captain crunch, trix and i ran it all off by 10:00 in the morning. don't say this stuff is killing us. it's the lack of activity combined with people sitting on the couch instead of going out and playing all day, they're playing video games on the couch. >> with the big gu...

Ounces. the mayor went through a similar fight with the calorie charts that we see on restaurant menus now. but how likely is it that he's going to win this one against the fight with the soda sizes? >> the city is certainly going to pei thappeal this up to the higher court industry. the mayor only has about nine months left in his term, and it's unclear whether his successors will support this program with the zeal that he has shown. >> certainly, this has been a bone of contention. we have seen it happen on our air. with "morning joe" hosts, joe scarborough, mika brzezinski, taking on this v...