Zing revamps brand strategy and channel packaging to appeal to Gen Z
Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences. “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as ‘aap nahi samjhoge’,” said the
Source: indiantelevision.com