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Will ASCI’s draft guidelines adversely impact the influence of an influencer Smriti Mishra © Provided by The Financial Express Industry experts believe that these guidelines will aid in promoting transparency in the long run As influencers continue to catch the attention on social media, the Advertising Standards Council of India (ASCI) on Monday issued draft guidelines for influencer advertising on digital media. The guidelines require a disclosure label by the advertisers and influencers to be added to highlight advertising content. "The digital space is vast. However, ...

The virus and vaccine within us February 5, 2021, 8:29 AM IST By Arijit Ray The last ten months have been tumultuous for most. An unknown virus came from nowhere and threw our lives asunder. Swami Sarvapriyananda of the Ramakrishna Mission, in one of his talks, quotes the Buddha’s message of the two arrows of suffering. The first arrow hits us as an adverse situation that comes into our lives. And the second arrow is our reaction to the stimulus generated from within. Most often we are not able to generate the right kind of response, since we don’t have the awareness and...

By Arijit Ray Among the many sayings of Swami Vivekananda that have got entwined in the collective imagination of the world, one particular phrase has huge significance, ‘conviction in the power of goodness’. To Swamiji,...