Why brands prefer sticking to trusted old guards as celeb brand endorsers
Why brands prefer sticking to trusted old guards as celeb brand endorsers
Source: adgully.com
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Amitabh Bachchan revives his 'Angry Young Man' avatar in new upGrad ad
Mumbai: Ed-tech major upGrad’s latest digital film features actor Amitabh Bachchan in his 70’s popular persona of the ‘Angry Young Man.' Conceptualised by upGrad’s creative agency The Womb, the ad spot announces the launch of its new vertical upGrad Abroad. Directed by Amit Sharma of Chrome Pictures, the ad film shows Big B on an uncharacteristic rampage annoyed by the fact
Source: indiantelevision.com
upGrad gets Amitabh Bachchan as brand ambassador | Marketing
Launches a campaign #AssNahinAssetBano
Source: campaignindia.in
upGrad ropes in Amitabh Bachchan as brand ambassador
Mumbai: Asia’s higher ed-tech major upGrad has signed actor Amitabh Bachchan as its official brand ambassador. As a part of the partnership, the actor will be seen supporting upGrad’s brand value through endorsements and promotions of services offered by the edtech company, while emphasising the importance of life-long learning for progressive career growth. “We take
Source: indiantelevision.com
upGrad's new ad reinvents 'donkey' character to encourage professionals to upskill
It showcases the anecdotal behind the scenes from the corporate world’s appraisal affair.
Source: afaqs.com