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India Business News: Indian edtech company Byju's has postponed the release of its FY22 results to the second week of October, causing concern among regulators and stakeho
Byju's, the troubled edtech startup, has witnessed another top-level departure as its India CEO, Mrinal Mohit, has quit to pursue personal aspirations
Mumbai: Ed-tech major upGrad’s latest digital film features actor Amitabh Bachchan in his 70’s popular persona of the ‘Angry Young Man.' Conceptualised by upGrad’s creative agency The Womb, the ad spot announces the launch of its new vertical upGrad Abroad. Directed by Amit Sharma of Chrome Pictures, the ad film shows Big B on an uncharacteristic rampage annoyed by the fact
Mumbai: Asia’s higher ed-tech major upGrad has signed actor Amitabh Bachchan as its official brand ambassador. As a part of the partnership, the actor will be seen supporting upGrad’s brand value through endorsements and promotions of services offered by the edtech company, while emphasising the importance of life-long learning for progressive career growth. “We take
The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass, instead kick ass’ 2020 ad to its fortune-teller donkey ad in early 2021 to drive across its “Sirf Naam Ki Nahi, Kaam Ki Degree” messaging.