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K-beauty brand Missha is looking to extend its global footprint through affordable product pricing, market-specific launches, and the appointment of Hollywood star Elizabeth Olsen as its latest ambassador.
Italian brand Toiletpaper Beauty’s booming first foray into Asia has given its expansion plans a confidence boost, as it makes headway in broadening its product line-up to include fragrances and potentially colour cosmetics.
Taiwan-based firm Jerôsse is aiming to grow the share of beauty sales to at least 30% this year on the back of new product developments and its expansion into Singapore and Malaysia.
K-beauty brand Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas, starting with Japan and Vietnam.
Singapore solid beauty JOMO Studio says it is determined to change the ‘good product, bad design’ mindset when it comes to sustainable products in APAC.