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Several Korean indie beauty brands recently announced their overseas expansion activities, with collaboration with distributors and entry into new high-potential markets being their key strategies.
LG Household & Health Care (LG H&H)’s beauty tech brand Imprintu hopes its recently opened Thailand store will act as a springboard for wider South East Asia expansion, while looking to make headway into North America with its participation in CES 2024.
South Korea-based APR Corp says its beauty device technology is the key driving force behind the company’s accelerated expansion into overseas markets, amid growing demand for cost-effective devices.
South Korean conglomerate Shinsegae International is accelerating the expansion of its imported cosmetics business by striking various exclusive distribution deals for popular overseas brands and those with high growth potential.
Oral care brand Piuma Care is seeking opportunities to redefine the oral care landscape by combining science and design with its active bristle technology.