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Generation x. The 20somethings, boomerangerses, baby busters, whatever these 46 million young souls are called, are turning out to be kind of a hard sell. In the 90s what we realized is advertisers would pay premiums for College Educated young adults 18 to 49. And we started reinventing nbc and trying to speak to that audience. Where is someone . Im starving. This is him right here. Is there a table ready . The Chinese Restaurant was one of the very, very early episodes of seinfeld. And truly Nothing Happened in the episode. They were waiting for a table. I feel like just walking over there and taking some food off of somebodys plate. We said to larry david, hey, like nothing happens. And larry was offended. He was like wildly offended. Nbc believed in the show, so they said were committing to four episodes. Yes, ....