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Zerno Coffee Shop by Studio 11. Image © Alexandra Ovseets
So what makes a “third” place successful, and how might we see more of them in the future? Just as much as Starbucks gives you access to coffee and a public park gives you access to greenspace, third places are most successful when they are able to provide value to their users through design elements and service offerings that will outweigh the benefits of the typical first or second places, and multiple companies are already beginning to crack this code to success. Capital One, a large retail bank, has begun to integrate cafes into their client-facing banking centers so after you handle your personal finances, you can sit and do some work in the same, intricately designed space. Convene, another company that takes on the stress and logistics of scheduling meetings and provides services for conferences that can be hosted off-site. If you don’t want to be stuck at home on a call, and you also don’t want to meet your teammates in the office, then Convene offers a viable solution.

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