A confronting 'plastic reality' stands out among AR customer engagement
AR experiences enable customers to engage with brands and shop from their comfort zones
Source: cmo.com.au
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KFC Is Giving Away Free Food And $50,000 With Its New Mobile Game
KFC has introduced The Great Bucket Hunt mobile game to customers; offering chances to walk away with free food and cash.
Source: kotaku.com.au
KFC Is Giving Away Free Food and up to $50k With Its New Mobile Game
KFC Is Giving Away Free Food and up to $50k With Its New Mobile Game Share Image supplied KFC has gone and introduced a new mobile gaming experience for fried chicken fans all over Australia with the launch of The Great Bucket Hunt. The mobile-based game dropped today and uses augmented reality (AR) to allow KFC lovers to search for virtual buckets placed all over the great Australian outdoors (kind of like Pokémon GO, I guess?). Finding virtual buckets puts you in the running to win food, sports, food experiences and even a cash prize of $5,000 or $50,000. How to play The Great Bucket Hunt
Source: lifehacker.com.au