Fever FM's sham farewell may be a sign of a creative deficit; here's why
Faking your own demise ahead of a rebrand is unequivocally a cry for attention. But are we lost for authentic alternatives?
Source: afaqs.com
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ASCI introduces final influencer guidelines, launches ASCI.Social | Advertising
linkedin Earlier in February, the Advertising Standards Council of India (ASCI) laid down draft guidelines for influencer advertising across digital, to help consumers distinguish between content that is promoted to influence consumers' opinion or behaviour for an immediate or commercial gain. Keeping in mind the feedback received from known industry bodies, influencers, stakeholders, advertisers and brands, ASCI has rolled out the final guidelines and launched the ASCI.Social platform, to be in touch with and understand the influencer community better. Kicking ...
Source: campaignindia.in