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Endefo, an electronics brand owned by the Ashtel Group of Companies, is looking to expand its footprint in India, increase R&D and product development in the country. Endefo aims to manufacture everything in India and be part of the Make in India initiative. The company plans to launch smartwatches, TWS, soundbars and portable speakers by the end of this year, with a focus on quality and affordability to target all categories of buyers.

Endefo India: Endefo, an electronics brand owned by the Ashtel Group of Companies, is looking to expand its footprint in India, increase R&D and product development in the country. Endefo aims to manufacture everything in India and be part of the Make in India initiative. The company plans to launch smartwatches, TWS, soundbars and portable speakers by the end of this year, with a focus on quality and affordability to target all categories of buyers.

Consumer electronics brand Endefo on Wednesday said it plans to invest Rs 200 crore in the Indian wearable market by the end of 2024, with an aim to secure 10 per cent market share in three years.

The Dubai-based brand, under the Ashtel Group of companies, said it is set to launch six verticals -- smart watches, sound bars, portable speakers, TWS (true wireless stereo), BoomBox and party speakers. The

Endefo intends to obtain a 10% market share in the Indian Weartech segment. The products will be made in India and will be accessible through retail outlets, Amazon, and the company's e-commerce platform.