Significant opportunity for buyers in CTV market, says Xandr report
Significant opportunity for buyers in CTV market, says Xandr report February 4, 2021 4:30 Ad tech company Xandr has launched a global first CTV guide, looking at the opportunities and challenges that connected TV presents for advertisers and media buyers. ‘Advertising’s Creative Canvas: Xandr CTV Guide 2021’ explains the advanced market Australia finds itself in with regards to CTV, and provides information to make it easier for advertisers to buy across a range of services. The report found that nearly half of all Australians over the age of 14 have viewed connect on a connected TV, w...
Source: mumbrella.com.au