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Analytics firm Samba TV has released new research on streaming rollout strategies, finding that weekly releases help drive viewership over time while bulk drops of episodes are better for audience retention.
Samba TV analysis finds shows with weekly episodes gain more viewers over time, while bulk release models fare better with viewership retention
Samba TV compared audience retention metrics for popular series like Wednesday and House of the Dragon
Findings from television technology and omniscreen advertising and analytics provider Samba TV indicate that streaming platforms are the go-to destination for c
Samba TV analysis reveals tips for Gen-Z targeted campaigns