New ad ops arise as Gen Z shows unique engagement
A study from omniscreen advertising and analytics TV technology provideer Samba TV has found Gen Z audiences connect with TV differently than any other generati...
Source: rapidtvnews.com
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Study: Gen Z Audiences Heavy Users of Mobile Devices While Watching TV
65% don’t have a pay TV subscription; eight of ten watch TV via streaming
Source: tvtechnology.com
Study: TikTok ads can drive viewers to other media
Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awar
Source: advanced-television.com
TikTok & Samba TV release new measurement study
TikTok & Samba TV release new measurement study
Source: adgully.com
Samba TV Study Measures the Impact of TikTok Ads on TV Viewership
Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming
Source: tvtechnology.com