CNN CNN Special Report August 31, 2019 03:22:00
>> we have essentially an assembly process. >> but back in 1999 when wilkie first joined amazon, he used his background in manufacturing to transform amazon delivery into what would become amazon prime. you guys didn't even know if this thing was going to work? >> prime? >> true? >> no, we didn't know for sure that customers would love it, but we had a pretty good instinct. >> both of you, both jeffs are big risk takers, is that right? >> i think so. i think prime at the time was a big risk. >> today it's estimated that more than half of u.s. households are prime members. what should that tell...