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Ather New Launch: "We've been able to cut down a lot of subsidy reliance, but it's also come at the cost of almost a year's worth of lost growth," Ather CEO and co-founder Tarun Mehta said in an interview.
A Noida man says he was late to reach office because of his Ather scooter that started updating in the morning. Pratik Rai shared a video that shows the scooter's software update in progress.
The customer who brought the Ather 450 electric scooter, worth Rs 1 lakh, using Rs 10 coins even impressed company CEO Tarun Mehta, who shared a photo with the man and a few others.
A man in Jaipur has made headlines for buying a brand new Ather 450 electric scooter using only Rs 10 coins.