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Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read

The Advertising Research Foundation (ARF) this week released the first phase of its “Attention Validation Initiative,” including a nifty report that profiles… ....

Advertising Research Foundation , Omnicom Media Group , Attention Validation Initiative , Validation Initiative , Omnicom Media , Reaking News ,

Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read

Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read
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Paul Donato , John Wanamaker , Attention Validation Initiative , Omnicom Media Group , Columbia University , Advertising Research Foundation , Validation Initiative , Omnicom Media , Research Officer Paul Donato ,

Research: Attention measurement focuses on creative and media

Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye trackin ....

Paul Donato , Phase One Of The Advertising Research Foundation , Phase One Of The Attention Validation Initiative , Academic Advisory Committee , Attention Council , Attention Validation Measurement Initiative , Brand Steering Committee , Phase One , Advertising Research Foundation , Literature Review , Chief Research Officer , Attention Validation Initiative , Advisory Committee , Attention Measurement , Creative Testing ,