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Local contract manufacturer Dixon Technologies will make Alphabet Incs super-premium Google Pixel 8 smartphones in the country, said two industry executives aware of the plan.
Dixon Technologies to manufacture Google Pixel 8 smartphones in India to compete with Apple and Samsung in the Rs 50,000-plus price range. Google aims to increase its market share in India despite import duties, considering Foxconn as a potential manufacturing partner.
Google Pixel: Google's move is partly aimed at gaining a share of the Indian market, having been unable to do so despite several attempts, analysts said. In the Pixel's Rs 50,000-plus price bracket, consumers prefer Apple's iPhones or Samsung's Galaxy devices, they said. Imported smartphones attract import duty of 22%, which raises the price tag, they said.
Car Prices: Prices of discretionary products like cars, TVs, and phones are firming up as manufacturers raise prices due to commodity costs and forex movement. Car and electronics manufacturers are increasing prices of vehicles and smartphones, while television brands are hiking prices due to rising panel costs. Despite the price hikes, companies do not anticipate a major impact on consumer demand.
Prices of discretionary products like cars, TVs, phones have started to firm up due to commodity costs, adverse forex movement, and inflationary environment. Car manufacturers and electronics brands are raising prices to offset the impact.