SAP Southeast Asia customer experience head takes Indochina reins SAP Southeast Asia customer experience head takes Indochina reins Tuli will lead and manage business growth and operations for SAP Indochina. Atul Tuli (SAP) Credit: SAP Atul Tuli, SAP’s vice president and head of customer experience for Southeast Asia, has been named as the vendor’s new Indochina managing director. In his new role, Tuli will lead and manage business growth and operations for SAP Indochina, the region including Thailand, Cambodia, Nepal and the Maldives, among other countries. â...