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We've effectively grown into what i would describe as a metropolitan publication with a metropolitan mind—set. it's progressive and liberal, with inclusive viewpoints, but we also promote entrepreneurialism. we understand how businesses can provide solutions. you say you're metropolitan — does that mean that you're not interested in appealing to readers who are from the traditional red wall areas, that's not of interest to you? i wouldn't say that viewers per se, we wouldn't draw a line under any sort of audience anywhere, really. we are a newspaper. we are here to serve quite a clearly de...

Traditional redwall areas, that is not of interest to you? i wouldn't say that viewers per se, we — wouldn't say that viewers per se, we wouldn't draw a line to any sort — se, we wouldn't draw a line to any sort of— se, we wouldn't draw a line to any sort of audience anywhere, reatty~ — any sort of audience anywhere, reatty~ we _ any sort of audience anywhere, really. we are a newspaper, but we are _ really. we are a newspaper, but we are here to serve sort of a quite — we are here to serve sort of a quite clearly defined demographic and so i guess in some — demographic and so i gu...

Viewpoints, but we also - promote entrepreneurialism. we understand the need for market resolutions and how businesses - can provide solutions| as well as politicians. you say you're metropolitan, does that mean that you're not interested in appealing to readers who are from the traditional red wall areas, that's not of interest to you? i wouldn't say that viewers per se, we wouldn't draw. a line under any sort- of audience anywhere, really. we are a newspaper. but we are here to serve quite a clearly defined demographicj and so i guess in some regards that may be true. yeah _ 0k. you do also ...

Per se, we wouldn't draw a line under any sort of audience anywhere, really. we are a newspaper. we are here to serve quite a clearly defined demographic and so i guess in some regards that may be true, yeah. 0k. you do also have a deliberately tabloid feel. i was very tempted in the office earlier to open the story "watch a naked man stroll down london street before his semi—clothed pal knocked a cyclist off bike." fantastic. but that's click bait, isn't it? is that how you make money? no, not at all. to touch on the tabloid nature of the newspaper, i agree, i think that tabloid has become ...