Matterkind Singapore Uses IAS's Context Control to Successfully Drive Demand for an International School
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPGâs addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IASâs Context Control. Matterkind Singapore works closely with a well-known international school in Singapore to drive enrolment by targeting international workers and expats to sign-up for open houses. Due to the COVID-19 pandemic, the school had to shift its focus to purely digital activations, including making its ...
Source: exchangewire.com