Star Wars Has an Older, More Male-Skewing Audience Than Marvel
Wondering about franchise demographics. Parrot Analytics and TheWrap break down the demos for Star Wars vs. Marvel.
Source: thewrap.com
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Diverse-owned media companies flex data-driven insights to prove their worth
In a challenging year for DE&I, networks owned by and targeting marginalized groups pitched advertisers at the 2024 NewFronts on new tools and authentic connections with a growing audience.
Source: mmm-online.com
UserTesting Unveils New Feedback Engine and Broadens AI Capabilities
UserTesting announced with the launch of the UserTesting Feedback Engine alongside significant updates to the UserTesting? Human Insight Platform. The introduction of the Feedback Engine marks a...
Source: marketscreener.com
Dstillery Integrates Trailblazing Ad Targeting Solutions with Cadent
/PRNewswire/ -- Dstillery ("the Company"), the leader in AI ad targeting, today announced its audience solutions are now integrated with Cadent, the largest...
Source: prnewswire.com
Causal IQ and Quorum Partner to Optimize Consumer Travel Profiles with Real-Time Location Data
/PRNewswire/ -- Causal IQ, a leading programmatic solutions provider, today announced a strategic partnership with Quorum, the leading provider of real-time...
Source: prnewswire.com